Buy Support Enjoy Aussie Dairy – Phase 3

The third phase of the Buy, Support, Enjoy Aussie Dairy campaign, Enjoy Aussie Dairy is now live, and focuses on Australian Dairy’s role in everyday moments: from healthy starts at breakfast, to brunching with friends, to supporting sport and workouts.

The launch follows a successful second stage of the industry campaign featuring Dairy Ambassador Jonathan Brown, which aired from July - November 2021. Phase two was seen by 41% of Dairy Australia’s audience with 86% of those feeling more supportive of the industry, 81% feeling more supportive of the product and 63% consuming more dairy as a result of seeing it.

Phase three TV ads will be seen nationally across the Nine and Seven networks, in programs with high reach including Married at First sight, Nine News, Seven News, Dancing with The Stars, SAS, Better Homes and Gardens, Lego Masters, Sunrise, the AFL with a partnership with Farmer Wants a Wife. Leveraging Dairy Farmer’s Harry and Ben, the Farmer Wants a Wife activity will include in program commercials, Catch Up TV extension and program association.

A Nova radio partnership will leverage Jonathan Brown to a broad reaching audience with Breakfast Live Reads and branded commercials voiced by Browny. Ads will also be heard across podcast including Chat 10 Looks 3, Something To Talk About with Samantha Armytage and the Chrissie, Sam & Browny Podcast.

The campaign will run until May, with the Farmer Wants A Wife partnership starting in June/July this year.

Register for the upcoming Marketing Upfronts Webinar to hear more about the final phase of the Buy, Support, Enjoy Aussie Dairy campaign.